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Guides for outbound that earns replies
Deliverability, copywriting and process, written for the people who run outbound every day.
Latest guide
Warming up a new sending domain without hurting your reputation
Why new domains and mailboxes need a ramp-up period, what to set up first, and how to know when you are ready to send campaigns.
6 min read
Read the guideWriting a cold email sequence that earns replies
A practical structure for a four-step sequence, how to personalize without sounding automated, and what to test first.
7 min read
SPF, DKIM and DMARC, explained for outbound teams
What each record does, how they work together, and the most common mistakes that send cold email to spam.
5 min read
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